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Is comparative adversiting lawful in Spain?

Is comparative adversiting lawful in Spain?

11 January 2021

In the current global market, there is an intense competitive struggle that business owners face when positioning themselves in the market. Therefore, the necessity for advertising is paramount and is also proven to work symbiotically for the consumer. This article analyses which behaviours can be considered unfair in the field of comparative advertising within the scope of the Spanish legal system. Focusing specially, on how advertising can effect consumers consumption behaviours while having competing entities in the market who satisfy the same need.

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